Kessler Creative Produces a Wide Variety of Marketing Materials
Kessler Creative President Dina Kessler shares how her direct marketing agency’s growth plan includes expanding its printing capabilities. With the addition of a Canon ProStream, the company plans to phase out offset and accelerate production of a wide range of marketing materials, primarily in financial, political, legal, and retail verticals.
Transforming Direct Marketing through Digital Innovation
In the world of modern marketing, businesses are constantly searching for ways to deliver more personalized, timely, and impactful messages to their customers. One company that has successfully navigated this terrain is Kessler Creative, a Jacksonville, Florida-based direct marketing agency. Founded in 2007, just before the global financial crisis, Kessler Creative has grown from a small, relationship-focused agency into a powerhouse of production and innovation.
At the heart of Kessler Creative’s evolution is a commitment to staying ahead of industry trends and investing in technology that enhances their capabilities. Recently, the company has undertaken a significant transformation of its production facility, a move that highlights the critical role of advanced printing technology in today’s marketing landscape.
Bridging the Gap between Creative and Production
When Dina Kessler founded Kessler Creative, the agency’s primary focus was on the creative side of marketing—developing strategies, designing materials, and managing client relationships. At that time, much of the actual production work, particularly for direct mail campaigns, was outsourced to third-party vendors.
While this model allowed the agency to focus on its core competencies, it also presented several challenges. Outsourcing meant less control over production timelines, quality, and costs. As Kessler Creative’s client base grew, particularly in highly regulated and time-sensitive industries like financial services, political campaigns, and legal services, the need for a more integrated and efficient production process became increasingly clear.
To better serve its clients and gain full ownership of its products, Kessler Creative decided to bring its production in-house. This transition required more than just space and equipment; it required a deep understanding of the printing process and the right technology to support a wide range of marketing materials, from postcards and brochures to signage and wall decor.
Canon’s Advanced Production Printing Technology
As Kessler Creative embarked on its journey to become a full-service production facility, it turned to Canon for the technology and expertise needed to succeed. Canon’s reputation for reliability, quality, and innovation made it a natural partner for a company looking to build a world-class printing operation.
Kessler Creative began by investing in several key pieces of Canon equipment, including the:
Canon VarioPrint i300: These high-speed, sheetfed inkjet presses were instrumental in helping Kessler Creative transition from traditional offset printing to more flexible and efficient digital production. The i300 offers outstanding image quality and productivity, making it ideal for high-volume direct mail and marketing applications.
Canon varioPRINT TITAN: Designed for high-speed black-and-white production, the TITAN series provides the robustness and quality needed for a wide range of documents, including those with complex variable data.
Canon imagePRESS 10000: This flagship color production press helps deliver outstanding image quality and consistency, allowing Kessler Creative to produce high-end marketing materials that meet the demanding standards of its clients.
These initial investments helped Kessler Creative significantly improve its production capabilities, but the company didn’t stop there. As it prepared to move into a larger facility, it looked for even more advanced solutions to further enhance its operations.
The centerpiece of this new phase of growth is the Canon ProStream, a continuous feed inkjet press that represents a major leap forward in production printing technology. The ProStream is designed to handle a wide range of applications with outstanding speed and quality, enabling Kessler Creative to further phase out its remaining offset equipment and move more of its production to a more efficient and flexible digital platform.
Faster Turnarounds, Higher Quality, and Greater Flexibility
The implementation of Canon’s production printing technology has brought numerous benefits to Kessler Creative and its clients. By bringing its production in-house and investing in advanced digital solutions, the agency has been able to:
Reduce Turnaround Times: With the speed and efficiency of Canon’s inkjet technology, Kessler Creative can now produce and mail marketing materials much faster than before. This is particularly important for clients in time-sensitive industries like political campaigning.
Enhance Quality and Consistency: Canon’s advanced imaging technology ensures that every piece of marketing material, from the first to the last, meets the highest standards for quality and consistency.
Increase Flexibility: Digital printing allows for greater personalization and variable data printing, enabling Kessler Creative to deliver more targeted and relevant messages to its clients' customers.
Improve Cost Efficiency: By phasing out offset equipment and streamlining its production process, Kessler Creative has been able to improve its cost-efficiency and offer more competitive pricing to its clients.
Build Stronger Client Relationships: By providing a more integrated and reliable service, Kessler Creative has been able to build even stronger, more long-lasting relationships with its clients, many of whom have been with the agency for more than a decade.
Continued Growth through Innovation
As Kessler Creative moves into its new facility and fully integrates its latest Canon technology, the future looks bright. The company is well-positioned to continue its growth path and expand its capabilities even further.
Kessler and her team remain committed to staying at the forefront of the marketing industry, and their partnership with Canon will undoubtedly play a key role in their future success. By combining their creative expertise with Canon’s world-class production printing technology, Kessler Creative is setting a new standard for excellence in the world of direct marketing.
Interested in learning how Canon production printing technology can help your business grow? Contact us today.