Print in the Eye of the Buyer - Identifying Print’s Role in the New Communications Mix
The second installment of the NAPCO Research study and white paper series, sponsored by Canon U.S.A., Inc., key focus of research is Identifying Print’s Role in the New Communications Mix. Print buyers and influencers are using print to strengthen customer communications and combining it with other media types. This survey identifies the importance of educating buyers and influencers on the benefits and merits of print.
Print in the Eye of the Buyer - Identifying and Meeting the Needs of Today’s Customers
A NAPCO Research Study and White Paper Sponsored by Canon U. S. A., Inc begins the series by Identifying and Meeting the Needs of Today’s Customers. To achieve this goal, 200 print buyers or influencers were surveyed on what really matters to their clients. Print providers can apply these research findings to customer engagement, sales, and marketing efforts.
Production digital color document printing technology has a come a long way since it was first introduced in the mid-1990s. A new NAPCO Research study and white papers offer insights on how print service providers are leveraging digital printing to boost efficiency and better serve customers. The first white paper is titled “Digital Printing 5.0 Where Are We Now?” and examines the essential business practices necessary to continue to advance digital printing services.
Beyond the Press: Defining the Infrastructure for Operational Success
Beyond the Press: Defining the Infrastructure for Operational Success is the second white paper published from the NAPCO Research study Digital Printing 5.0 of print service providers. The white paper focuses on print providers ongoing challenge of meeting customer’s budgetary and quality expectations for print work, while still driving profitability. It highlights the importance of understanding the role operational costs and production overhead play in profitability.
Because many print providers support multiple print technologies, including digital toner, wide-format, inkjet and offset, optimizing color across all processes is more important than ever. “Optimizing Color Across Print Platforms” white paper published from the NAPCO Research study Digital Printing 5.0 discusses the current capabilities and challenges print providers reported in managing color.
The Rise of the Digital Print Enhancement Opportunity
Print embellishment or enhancement represent a growing trend. Print providers and marketers are looking for new effects to differentiate their printed materials from competitors and add value to print. “The Rise of the Digital Print Enhancement Opportunity” white paper from the NAPCO Research study Digital Printing 5.0 of print service providers provides insight into utilization and the premiums being charged for print enhancements.
Innovations in finishing and digital printing technologies are offering print providers many opportunities and benefits to better serve customers and improve operations. “Best Practices in Digital Finishing” white paper from the NAPCO Research study Digital Printing 5.0 of print service providers reports on the types of finishing services offered and their profitability.