imagePROGRAF GP-2000 | D'Avolio Testimonial
When D'Avolio, a thriving culinary brand producing more than 60,000 bottles of olive oil and vinegar annually, needed to overcome costly holiday production breakdowns, they turned to the Canon imagePROGRAF GP-2000. Watch this video to see how this vibrant, Pantone-accurate printer enabled the business to instantly design, print, and apply custom packaging all in the same day.
Elevating Brand Identity: How D'Avolio Transformed Label Production with the Support of the Canon imagePROGRAF GP-2000
In the highly competitive restaurant and retail food industry, maintaining a strong, consistent brand identity is critical for long-term business success. D'Avolio, an established culinary brand boasting three distinct restaurant locations throughout Western New York, understands this necessity perfectly.
Over the course of 15 years in business, the organization has specialized in retail products, successfully producing and selling more than 60,000 bottles of premium olive oil and vinegar each year. Because their specialized bottles and bags serve as direct physical touchpoints with their consumer base, overarching branding quickly became a paramount concern for the company. To ensure their products consistently stood out on retail shelves and accurately reflected the premium quality inside the bottle, D'Avolio needed a robust, highly reliable in-house printing solution capable of producing thousands of labels at a moment's notice.
Costly Downtime and Durability Demands
Before completely overhauling its label production infrastructure, D'Avolio faced several operational bottlenecks caused by inadequate legacy printing equipment. The company's previous printing technology frequently failed, often leaving the production floor entirely down for a week at a time. This unacceptable mechanical downtime forced employees to completely halt their daily workflows and directly prevented finished products from being successfully shipped to their retail stores.
These operational breakdowns were especially devastating during the organization's most critical peak season. Approximately one-quarter of D'Avolio's annual revenue is generated during the busy holiday months of November and December, and the old machines routinely broke down right in the middle of this crucial sales period with no repair technicians readily available to fix them.
Furthermore, because the company specializes in culinary liquids, its product labels require extreme physical durability. Any label applied to their products must be able to easily withstand direct exposure to water, cooking oil, and vinegar spillage without degrading or ruining the brand's aesthetic.
The Power of the imagePROGRAF GP-2000
To help eliminate these manufacturing delays and secure a highly durable labeling solution, the company's ownership began actively searching for advanced digital alternatives. After seeing advertisements for the Canon imagePROGRAF GP-2000, D'Avolio directly contacted Canon to request a comprehensive technology demonstration. The restaurant provided Canon with its specific digital files, and Canon successfully returned highly detailed, vibrant sample labels for D'Avolio to properly evaluate.
To rigorously test the durability of the output in a real-world scenario, the D'Avolio team instantly rubbed real cooking oil directly onto the freshly printed labels. The results were excellent; the Canon labels exhibited zero smearing and zero visual degradation. Witnessing this performance firsthand, the company's owner immediately ended the evaluation and committed to an investment, knowing there was no turning back to their older technology.
Outstanding Quality, Agility, and Color Consistency
The strategic implementation of the Canon imagePROGRAF GP-2000 delivered highly measurable benefits that helped to transform D'Avolio's daily packaging operations. The advanced Canon technology seamlessly produces fine, unique, and incredibly crisp text, which is a necessity when printing tiny labels for the company's small, 60-milliliter sample bottles. By utilizing the machine's Pantone color system, D'Avolio is now highly confident that it will achieve consistent branding colors on every single print run. This vibrant color matching is made easy through Canon's radiant infusion technology, which strategically utilizes a specialized fluorescent pink ink.
Beyond sheer physical durability and visual quality, the printer provides the culinary brand with outstanding marketing agility. The facility can now acheive consistent results, enabling the team to dynamically react to sudden market opportunities. If a brand-new product arrives at the facility, the owner can immediately go into the office, design a custom label, print it, cut it, and apply it to the retail packaging that exact same day.
This rapid turnaround capability extends to all areas of the business, including producing highly unique graphics for coffee bags and creating custom labels for standard takeout containers. The Canon technology even empowers the restaurant to strategically change the QR codes printed on their pizza boxes on a weekly basis to highlight specific, time-sensitive promotions. All of these seemingly small operational improvements combine to make a positive difference in the company's overall brand presentation.
A Simplified Production Future
Ultimately, by installing the Canon imagePROGRAF GP-2000, D'Avolio successfully gained the ability to consistently produce exactly what they need, whenever they need it. Canon has provided a simple, intuitive printing format that has made the facility's overarching workflow seamless. This advanced technology helps to eliminate production anxiety, removing the stress of worrying about how to execute the next step in their vital packaging processes.
Interested in learning how Canon printing technology can help your business grow? Contact us today.